1. Environmental Issues in the Japanese E-commerce Market
1.1 The Japanese E-commerce Market Ranks Fifth Globally with Steady Development
1.2 Japan’s E-commerce Penetration and Mobile Commerce Market Grows Annually
1.3 Influence of Generative AI Spreads in Japan’s E-commerce Market
1.4 Free Trade Agreements Boost Japan's Economy While Benefiting Cross-border E-commerce
1.5 Japanese Government Policies Enhance E-commerce Transparency, Fairness, and Product Safety
2. Strategic Deployment of Major Japanese E-commerce Players
2.1 Amazon Japan
2.1.1 Supplementary Businesses Drive Revenue Growth, Contributing to Steady Market Expansion in Japan
2.1.2 Integrating AI into Supply-Demand Processes and Fraud Prevention, While Expanding the Category 1 Pharmaceutical Market
2.1.3 Enhancing Payment Diversity and Logistics Flexibility; Simplifying Packaging to Increase Delivery Quantities
2.1.4 Assisting Small-Medium Merchants in Exporting Japanese-Made Products Globally
2.2 Rakuten
2.2.1 FinTech Services like Payments Spearhead Revenue Growth
2.2.2 Optimize External Marketing Experiences and Internal Operations Using AI While Enhancing Product Transparency
2.2.3 Combining Diverse Payment and Logistics Services to Enhance Rakuten and Partners' OMO Strategies
2.2.4 Providing Support for Opening Online Stores and Joining Partner Platforms to Expand Cross-border Reach
2.3 LY Corporation
2.3.1 Revenue Growth Mainly Driven by the FinTech-oriented Strategy Department
2.3.2 Implementing AI in Existing Operations While Expanding into the Online Healthcare and Pharmaceutical Markets
2.3.3 Aligning with Corporate Integration Strategies While Focusing on Leveraging Cash Flow and Logistics for Cross-Business Synergies
3. MIC Perspective
3.1 Steady Growth in the Japanese E-commerce Market as Major Players Expand Rapidly
3.2 E-commerce Operators Can Learn from the "F.A.S.T." Trend
Appendix
List of Companies